What is the importance of updating your blog often? Some might see no value in it; and might instead create multiple blogs, each of which they attend to for only minutes each week. Other blog owners see the importance of updating your blog often—and will spend 3-4 hours each day updating their blogs with news and ideas.

From both a technical marketing viewpoint and a social marketing viewpoint, updating your blog often is one of the best ways to maintain a constant stream of traffic.

How can RSS benefit your blogging activites? RSS can benefit your blogging activites in two different ways: it can help you generate traffic and it can help you retain traffic. RSS can benefit your traffic-generation efforts by adding fresh, optimized content to your blog automatically; and it can benefit your traffic retention rate by providing better, updated content for your blog visitors.